The Finest Fit

It all starts in the picturesque cotton fields of Peru and the sustainable farmers who grow the finest Pima cotton in the world. Each premium basic is woven with the highest 80-point thread count. Our basics are the softest on the market.

Our high-end thread count gives each piece the beautiful blend of comfort and strength, perfect for a day spent lounging on the couch with someone special, or wandering through the tree-lined mountain trails. Our global style is fueled by our rooted values in sustainable, ethically-focused farming. By cultivating our future through our current practices, we ensure premium quality throughout our line.

Whether it’s falling just right with every step, hugging all the right curves, or adapting with your body’s motion, our basic quickly becomes you favorite shirt.

We keep the price in-line with paying our employees a living wage, and work to keep costs down by designing our styles in Los Angeles, while paying homage to our Scandinavian roots. We’re proud to be a forward-thinking brand, that is dedicated to designing the best basic available. Everyday we embody the promise of quality and sustainability.

Our Fit:

  • Designed to never bunch or cling
  • The Peruvian Pima cotton allows you to breathe, improving comfort
  • Our expert stitching will ensure our basics will outlast other shirts in your wardrobe

Don’t waste your money buying shirts that fall apart after just a few washes. Combining strength, style, and comfort, we are the basic you need.

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Packing The Basic Essentials